What’s in a colour? Actually, quite a lot.
Building a powerful brand identity is one of the most important and difficult challenges that any business will ever face. And colour plays a surprisingly vital role. The choice of colour palette used throughout your designs and marketing tools can have a huge influence on your intended audience. As such, it’s not a decision that you can afford to take lightly.
There’s no one right method to finding the perfect colour scheme for your company. Ultimately, it’s a case of finding a solution that represents the business and conveys the desired message. However, there are various key elements to consider. Here’s what you need to know.
Setting The Mood
Colour has the ability to instantly evoke various emotions from the customer. For example, green tones immediately conjure up thoughts of nature and health. Conversely, warm colours bring cheer and excitement.In turn, this can set the tone of those future interactions. Of course, the impact that you wish to create will differ between various organisations and industries. It could mean building professional vibes with a palette of reassuring blues. Or you may choose grey tones to elicit feelings of calm and neutralism.
Either way, setting those moods can go a long way to influencing perceptions of the entire company. Most importantly, it can impact their consumer decisions too.
Stand Out
Branding isn’t just about spreading your message; it’s about doing it in a powerful manner. But if you get lost in the crowd, achieving this goal will feel impossible. Using colour effectively will instantly help your company stand out from the crowded marketplace. In turn, that could have a massive impact on your future sales.You don’t necessarily want to go crazy by breaking away from the familiarity of your industry or business sector. Nevertheless, doing things in a different way can provide an extra sense of excitement around the brand. The key is to know your audience. After all, using a colour scheme that doesn’t resonate with your demographic will bring disastrous results.
At its core, branding is about finding your place in the market and showcasing the personality that’ll win over your audience.
Build Unity
One of the hardest jobs for any company is encouraging customers to relate to the brand. If an audience feels attached to the brand, the likelihood of them completing a transaction will shoot through the roof. Companies are at their strongest when it forms part of a consumer’s identity, and colour is the easiest way to achieve it.
You only need look at your favourite sports team. The colour of those kits and emblems instantly draw recognition from the supporters. By generating similar feelings with clever use of colour, there’s no limit to the impact it can have on a client’s relationship with the brand.
Essentially, your brand identity is just as crucial for the consumer as it is for your business. If your colour schemes can actively promote those positive bonds, then you’re definitely onto a winner.
